AIA's strong emphasis on innovation, quality customer service, professionalism has gained widespread recognition over many years. This culture of excellence has repeatedly won industry accolades such as Trusted Brand by Reader's Digest and Most Admired Brand by BrandAge. AIA has also received numerous industry awards for customer service excellence and continuing education, such as the Life Office Management Association (LOMA) Excellence in Education Award.
Australia
- First life insurer to successfully launch an electronic application process for customers
- Winner of 2008 Plan For Life/Association of Financial Advisers Life Insurance Company of the Year Awards - Income Protection Insurance
- Winner in the 2008 Planner Risk and Risk Technology - Value for Money and Premiums
Brunei
- First life insurer to promote investment-linked policies and bancassurance
China
- First wholly-owned foreign life insurer to receive an operating licence
- Selected by Money Week as one of the Top Ten Best Insurance Companies in China and the First Choice Insurance Brand for China's Middle-Class Families in 2008
- Named as the Vanguard for Chinese People's Livelihood in 2008 by the China Foundation for Poverty Alleviation in recognition of AIA's efforts in improving people's livelihoods and contributions to reducing poverty
Hong Kong
- First life insurer to provide policyholder services through Voice Response System in 1996
- Achieved a record-breaking number of 1,176 Million Dollar Round Table (MDRT) qualifiers in 2008
- Received major awards including Reader's Digest Trusted Brand (2004 - 2008), Yahoo! Emotive Brand Award (2004 - 2008) and Hong Kong Superbrands Award (2004 - 2009)
India
- Voted No.1 in the Consumer VOICE Survey for on-time delivery, customer service support, credibility, promptness of service and simplicity in procedures
Indonesia
- First life insurer to provide customised distribution models for bancassurance partners
- Selected by Bisnis Indonesia, a major local business daily, as the Best Insurance Company - Life Insurance in 2008
- Winner of the Best Life Insurance Company at the Indonesia Good Company Contest
- Winner of Info Bank Insurance Award 2008 and, for the fifth consecutive year, selected by Info Bank as the Outstanding Life Insurance Company in Indonesia
Macau
- First service provider to offer internet inquiry and fund switching service to pension fund scheme members in 2003
- First local insurer to receive the ISO 9002:1994 quality certification in 1997
- Rank first in the life insurance market in terms of premiums* (*Source: 2007 provisional statistics published by Monetary Authority of Macao)
Malaysia
- First life insurer to receive the International Takaful Operator licence
- First life insurer to introduce fixed-rate mortgage loans for up to 25 years
- Set record in 2003 as the life insurer with the highest number of Million Dollar Round Table (MDRT) qualifiers in Malaysia and also outside the United States
New Zealand
- First life insurer to offer key person benefit to businesses
- Professional Adviser Association Underwriter of the Year Award 2008
- Finalist in New Zealand Sponsorship Awards 2008
Singapore
- First life insurer to set up a Financial Health Check Academy in 2007 to train AIA's agents
- Awarded Preferred Insurance Vendor of the Year in the HR Vendors of the Year Awards in 2008
- Voted as the Most Reputable Life Insurer in a public poll organised by Reputation Management Associates in 2008
South Korea
- AIA Korea wins Korea’s highest brands award in the Foreign Insurers category
- AIA Korea named the winner of 2009 Herald Business Best Advertisement Award
- First life insurer to offer full-in-hospital product and non-participating product
- Korea Service Quality Index Award from Korea Management Account Consulting for quality call center service in 2007, 2008 and 2009
- 'Seal of Service Excellence' Award from Ministry of Knowledge and Economy in 2009 for the fourth consecutive year
- Winner of 2008 Financial Supervisory Service Governor's Award in customer complaints handling criteria
Taiwan
- First life insurer to launch guaranteed issue senior life insurance product
- First life insurer to marketing H&A insurance product through TV Shopping Channel
- First life insurer to develop insurance products television advertising model
Thailand
- First life insurer to offer a unit-linked product in the country
- Thailand's Most Admired Brand Award in Brand Age survey for seven consecutive years from 2003 to 2009
- Winner of Reader's Digest Trusted Brand Award for six consecutive years from 2004 to 2009
Vietnam
- First wholly US-owned life insurer to receive an operating licence
- Winner of four Golden Dragon Awards in 2001, 2002, 2007 and 2008 from the Vietnam Economic Times and the Foreign Investment Department of the Ministry of Planning and Investment.
- Winner of the "Well-known Brand" award from in 2006 and 2008, voted by Vietnamese consumers